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Sleep apnea affects millions of people across the United States, yet many still struggle to recognize its symptoms, access timely testing, or feel understood in their diagnosis journey. To help close these gaps, Project Sleep launched Sleep Apnea: Let’s Face It!, a year‑round awareness campaign designed to shatter stereotypes and highlight the real faces and stories behind this serious sleep disorder.
As Sleep Apnea Education Week (April 18–26) approaches, the campaign takes center stage by inviting individuals, families, clinicians, and advocates to join a nationwide effort to improve understanding and support for people living with sleep apnea.
Shattering stereotypes through visibility
A core feature of the campaign is encouraging people who support the sleep apnea community to share a special photo on social media. To take part in the campaign, participants download the official “Sleep Apnea: Let’s Face It!” sign, snap a photo holding it, and share on social media why they’re “all in” for sleep apnea awareness using the hashtag #SleepApneaLetsFaceIt and tagging Project Sleep.
Doctors and other health care professionals working with people with sleep apnea are encouraged to take part in the campaign to raise awareness and show their support. Free infographics, fact sheets, and graphics can be downloaded to share online or printed and pinned to notice boards.
A campaign rooted in real stories
Sleep apnea is far more common than many realize, affecting more than an estimated 80 million U.S. adults — yet 80% remain undiagnosed. Symptoms can vary widely, from gasping during sleep to morning headaches, irritability, and daytime sleepiness.
To challenge outdated assumptions, Sleep Apnea: Let’s Face It! elevates personal stories from people living with sleep apnea across the U.S., such as:
- Chris Allen, pediatric neurologist and sleep specialist
- Kristen Cascio, clinical social worker
- Chuck and Sandra Watson, a retired couple navigating sleep apnea together
- Edgar Castro Tello, sustainability professional
- Geoff Eade, registered sleep technologist
- Emma Cooksey, patient advocate and host of the Sleep Apnea Squad series
These stories help people recognize symptoms, feel less alone, and understand that treatment can be life‑changing.
Education that empowers
Project Sleep’s broader educational efforts, including the Sleep Apnea Squad series, provide accessible guidance on diagnosis, treatment options, CPAP comfort, reducing stigma, and daily living with sleep apnea. Hosted by patient advocate and Project Sleep’s Sleep Apnea Program Manager, Emma Cooksey, the series includes videos, downloadable PDF toolkits, podcasts, and social media content.
Tune in to the next Sleep Apnea Squad broadcast, Women and Sleep Apnea, during Sleep Apnea Education Week. On Tuesday, April 21, 2026, at 2 p.m. EDT, a featured panel will discuss how sleep apnea can present differently in women and what women need to know about diagnosis and treatment.
Building a more supportive future
Sleep apnea is a serious chronic condition. However, with awareness, education, and community support, people can access the testing and treatment they deserve. Project Sleep’s Sleep Apnea: Let’s Face It! campaign is helping reshape the conversation by centering real people, real stories, and real solutions.
As Sleep Apnea Education Week approaches, now is the perfect time to get involved, raise your voice, and help build a future where no one feels alone or dismissed on their sleep apnea journey.
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